Michael Cassel Group publicity returns in-house

Leading Australian live entertainment producer Michael Cassel Group today confirms the full internal publicity team that will tell the stories of the company’s productions across Australia and across the world.

Under the leadership of Nathanael Cooper, Director – Publicity, the team welcomes new hire Tammy Hofbauer as senior publicist, while internal promotions see Felicity Clifford move into the role of publicist from July and Jordan Lide becomes the new publicity coordinator.

Hofbauer joins from indie record label Rage More Records where she was vice president of artist management and label operations. Previously she spent 15 years at Sony Music Australia in various A&R and promotions roles, culminating in the senior leadership role of Senior Director, National Promotions, shepherding the careers of some of Australia’s most significant artists.

Clifford commenced her career at Michael Cassel Group in 2022 as publicity assistant before joining the marketing department as an assistant and coordinator. She holds a Masters of Business (PR) and has supported Michael Cassel Group productions including Hamilton, & Juliet, The Picture of Dorian Gray, Mary Poppins, Harry Potter and the Cursed Child, Not Now, Not Ever: Live on Stage with Julia Gillard and Darren Criss’ Australian tour. She previously worked for Queensland Theatre, the state’s leading theatre company.

Lide joined Michael Cassel Group in 2022 as the company’s receptionist having previously worked as a production assistant at Packemin Productions. She holds a Bachelor of Commerce (Management).

The team will oversee all publicity functions across Michael Cassel Group’s suite of current and future productions including & Juliet, currently playing at Sydney Lyric Theatre, Hamilton, playing from July at the Sydney Lyric Theatre, Titanique, playing from September at The Grand Electric in Sydney, Dear Evan Hansen, opening at the Roslyn Packer Theatre in October, MJ, which premieres in Sydney in February 2025, Beetlejuice The Musical, which premieres in Melbourne in April 2025, and the recently announced national tour of Patti LuPone’s new concert A Life In Notes.

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