Casey Nicholaw details ALADDIN’s rebuild and lessons for THE GREATEST SHOWMAN
Casey Nicholaw has given a fresh account of how ALADDIN changed between Seattle, Toronto and Broadway, and how those revisions continue to shape his work. Published by Broadway.com on 20 August 2026, Jamie Kravitz’s Q&A is a creative-process retrospective rather than a new casting, opening or closing announcement. Its news lies in Nicholaw’s first-person explanation of the choices behind a production that has played the New Amsterdam Theatre for more than 12 years, and in the link he draws to THE GREATEST SHOWMAN.
The current Broadway record gives that retrospective its scale. The Internet Broadway Database lists previews beginning on 26 February 2014 and the opening on 20 March 2014. It also lists the production as open at the New Amsterdam Theatre, with 4,509 performances recorded through 9 August 2026. The figures establish the run’s duration independently of Nicholaw’s recollections and show how decisions made during development have endured across thousands of performances.
Kravitz’s interview also traces Nicholaw’s progression from Broadway ensemble performer to director and choreographer. That background frames his account of making movement serve character, comedy and emotion within a single piece of stagecraft. Nicholaw links the combination of humour and emotional force pursued in ALADDIN to the approach he is taking into THE GREATEST SHOWMAN. The connection is a continuity of creative method between two otherwise separate productions.
ALADDIN’s path began with a 2011 staging at Seattle’s 5th Avenue Theatre, which IBDB credits as the production’s premiere. According to Nicholaw, the Seattle version prompted substantial further work before a Toronto tryout and the 2014 Broadway opening. His account presents that route as a period of reconstruction, with the team revisiting narrative structure, individual musical numbers and the problem of translating the animated film’s effects into live theatre. The version that arrived at the New Amsterdam was therefore shaped through several distinct stages of development.
One major revision concerned narration. Nicholaw says Babkak, Omar and Kassim initially carried that function, but the team removed it and brought the Genie into the opening. The musical also retained selected material from the early ALADDIN conception by composer Alan Menken and lyricist Howard Ashman. Together, those decisions changed the audience’s route into the story and the balance between material associated with the animated film and ideas recovered or reshaped for the stage. The revisions reached the musical’s narrative architecture as well as its presentation.
The rebuilding of Friend Like Me supplies the clearest practical example. Nicholaw recalls that the number changed substantially between Seattle and Toronto, when tap choreography and an Alan Menken medley became part of the staging that reached Broadway. Rather than treating the animated sequence as a fixed blueprint, the team developed an answer grounded in live musical theatre, using dance, musical references and theatrical effects. In this account, choreography is not decorative material around the scene; it is one of the tools used to translate the scene for the stage.
At the New Amsterdam, ALADDIN is produced by Disney Theatrical Productions, with Nicholaw directing and choreographing. The book is by Chad Beguelin, music by Menken, lyrics by Ashman and Tim Rice, and additional lyrics by Beguelin. Longevity changes the director-choreographer’s task. Decisions first tested in Seattle and Toronto must be maintained as performers and company members inherit an established staging. That gives the production’s continuing life a mentorship dimension alongside its original act of creation, and distinguishes this account from a conventional opening-season interview.
THE GREATEST SHOWMAN is the next confirmed outlet for those lessons. Its official production site identifies Tim Federle as book writer and Nicholaw as director and choreographer, and describes its Bristol Hippodrome engagement as sold out. The Guardian has independently confirmed that the musical will premiere in the West End at Theatre Royal Drury Lane in spring 2027.
The handoff should not be mistaken for a shared production plan. No Broadway engagement has been confirmed for THE GREATEST SHOWMAN, and the West End transfer gives no indication that ALADDIN will close or change course at the New Amsterdam. Assessments of the newer musical’s scale remain Nicholaw’s own. Likewise, the detailed account of Seattle’s creative process is his recollection, while the Broadway dates, performance status and London transfer are supported by separate production records and reporting.
Australian audiences have a direct history with Nicholaw’s ALADDIN staging through its Sydney and Melbourne seasons. AussieTheatre interviewed Nicholaw in 2017 and also spoke with book writer Chad Beguelin about adapting ALADDIN, alongside reviews of both Australian seasons. Its 2018 Green Room Awards report listed ALADDIN THE MUSICAL as the music theatre Production winner and Nicholaw as recipient of the Betty Pounder Award for Excellence in Choreography. That history supplies local context for the new retrospective, but no current Australian return for ALADDIN or Australian engagement for THE GREATEST SHOWMAN has been verified. For the latter, the next practical detail is timing: The Stage reports that exact performance, opening and booking dates for the confirmed London engagement remain unannounced.
Photo Credit: DepositPhotos.com

