Michael Cassel Group announces key appointments

Leading Australian live entertainment producer Michael Cassel Group today announced two significant appointments to the organisation’s production and creative development teams.

Annelies Crowe, who was the associate producer for the Australian and international tours of Hamilton and Beautiful: The Carole King Musical, has been promoted to Deputy Head of Production overseeing all Australian productions including the Australian premieres of Titanique, Dear Evan Hansen, MJ and Beetlejuice and the highly anticipated return of Hamilton to Sydney.

Crowe, who previously held senior production roles with Sydney Theatre Company, reports to Todd Lacy, Head of Production, who will continue to oversee all production activity, including the company’s global roll out of original content and major international tours.

Speaking of the appointment, Producer and CEO Michael Cassel :

Annelies’ pursuit of excellence, her unwavering commitment to ensuring our productions are world class, her inexhaustible passion for theatre and her incredible leadership skills make her the ideal person to shepherd our Australian slate from concept to completion. Along with Todd Lacy’s tremendous experience and with his guidance, I am thrilled to have such an expert team to care for our productions all over the world.

Crowe:

Michael Cassel Group has an extraordinary team and together we bring the best shows in the world to Australia. I couldn’t be more thrilled to be tackling this new challenge alongside this incredible team.

The company today also announced the appointment of Anna Fox as Creative Development Manager, based in the London.

Fox is a director, dramaturg and writer who has more than a decade of experience in regional, international and West End theatre. Most recently she served as the Associate Director of the musical & Juliet in the United Kingdom and Australia. She will report to Head of Creative Development Jane Abramson who is based in New York.

Cassel:

Anna has a clear passion for theatre and storytelling with excellent creative instincts and this was evident during our work together on & Juliet. With a number of development projects now underway in London, we absolutely knew we wanted Anna to join our team to lead this charge. With Jane in New York, Anna in London, and the entire Michael Cassel Group teams in Sydney, Melbourne and Singapore, we are able to nurture and support our development projects and creative partners around the world.

Of the appointment Fox:

This is a thrilling time for Michael Cassel Group with several exciting projects at various stages of the development process. From the sparks of brilliant ideas to productions that are very close to realisation, I am hugely excited to be joining such an ambitious, hard working and creative team to bring compelling, innovative and inspiring new theatrical productions to the world.

Crowe and Fox have both commenced in their new roles.